Our Awesome Client is searching for experienced digital marketers (bringing your own tool kit from a few years of successful eComm experience) to join our Performance Marketing team.  We want to put you in the driver's seat to accelerate our paid marketing efforts, ultimately showing Google, other paid channels and our competitors who’s the champ. Focusing on in-house managed SEM and PLA (bonus for CSE and Affiliate support), crunching the data and driving ROI - if you can execute and you know that last-click is only attribution 101 - then we want you on our team.

 

Do you want to work with a fast moving, passionate team of eCommerce experts and motorcycle geeks to continue our client's Shaq-attaq on new customer acquisition? Did I mention customers love us and I actually just said Shaq-attaq in the job description? Yeah, I did.

The right digital athlete will work with marketing, creative and merchandising, leveraging their skills to help us win. Your expected approach is in beta, never finished. Always measuring and optimizing.  Relentlessly. Iteration after iteration. Take no prisoners.

We’re hoping you dream about some of the following:

Big budget PPC across multiple platforms
Advanced PLA and testing methods
Next level attribution modeling
The evolving Google platform (and betas)
Unsuckifying mobile ROI
Keyword expansion
Ad copy & landing page optimization
Finding value in CSE channels
Mentoring and team building
Excel wizardry and the necessary math
Avinash

You need to:

Hustle by default

Play well with others

Sweat the numbers

Set goals and crush them

Live in beta

Be detail oriented

Clearly communicate

Love tools & reports

Love learning

Love to win

Specialist Position Responsibilities:

Developing, implementing, managing and optimizing Paid Search (PPC) and PLA campaigns for Google & Bing

Launching new products/campaigns

Executing time-sensitive promotions/content.

Reporting and analyzing results for internal teams.  Providing actionable insights and developing strategic tests based on results.

Executing tests and strategic plans, reporting back on outcomes.

Mentoring supporting team (Coordinators, Interns and cross-functional team partners).

Partnering with internal teams (eg. Social, Creative, Merchandising) to ensure consistent marketing and maximizing business opportunities across channels.

ID/apply best practices and monitor changes in the digital space to identify new opportunities.

Requirements:

Minimum 3-5 years experience managing large scale Paid Search accounts in Google AdWords and Bing

End-to-end campaign management (planning, launch, bid management, ad testing, Experience with 3rd party bid management tools)

History of hitting/exceeding monthly KPI goals (eg. revenue, ROAS, spend, etc)

Large-scale=multi-platform, sizable keyword lists, large budget, daily updating, promotional/content management

eCommerce eMarketing management

Managing major budget with aggressive revenue growth targets

Demonstrated understanding of how to drive KPI’s (ROAS, sessions, etc) and optimize to different business goals

Experience collaborating cross-channel

Strong math & analytics skillsProficiency with:

Web Analytics tools (eg. Google Analytics, Omniture, Coremetrics)

Excel

Ability to multi-task and manage workflow in a dynamic environment

Superior communication skills (to express your passion/enthusiasm and otherwise share knowledge)

Bonus experience/skills:

Advanced PLA management

Other cross-channel management: PLA/CSE, Display, Remarketing, SEO, Affiliates, email

Advanced Excel/database

Vendor implementations

Attribution modeling

3rd party bid management tool expertise (eg. Kenshoo, Marin)

Experience with competitive reporting tools (eg. Hitwise, Nielsen, comScore,SEMRush, etc)

Mentoring/supervisory experience

Motorcycling knowledge

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