An online presence is no longer enough to attract customers. Consumers are used to a world where they can have what they want at their fingertips at any time through their smartphones or tablets.
Savvy companies have learned to channel impulsivity into sales. Goods and services, from smaller items like clothing to larger purchases like vacations or cars, are increasingly being made online.
Pay attention to these crucial points about the e-commerce industry.
E-Commerce is Here to Stay
Data shows that the rise of e-commerce has been steady in recent years. In the fourth quarter of 2014, e-commerce brought in approximately $79.6 billion, according to the U.S. Census Bureau of the Department of Commerce.
Simply put, companies that don’t take advantage of e-commerce are missing the opportunity to connect with prospective new business and financial growth. Consumers at all income levels are using e-commerce, according to a 2010 study by Pew Research.
More than half of consumers across all income levels buy products online. Fifty-one percent of low-income earners ($30,000 a year or less) purchased online products.
The percentage of online shoppers increased by income level, attracting 65% of earners making $30,000 - $49,999, 74% of earners making $50,000 - $74,999 and 81% of earners making $75,000 or more.
With so many people shopping online and the numbers steadily increasing over time, e-commerce needs to be a part of a company’s long-term strategy.
Digital Career Opportunities are Evolving
With e-commerce growing so consistently, new career opportunities are being created and expanded all the time. Companies need to make sure that their websites run smoothly, are easy to use and that they have a digital presence to get people to the website.
All of this means that it is a good time to work in technology or digital marketing. These fields already have positive job outlooks, and as e-commerce continues to grow, the hiring landscape in these fields is likely to grow with it.
Developers, content marketers, SEO professionals, designers and other technology-related positions should be in-demand in the coming years, so these skill sets are good ones to have and to build upon.
What Happens Online Can Impact Offline Sales
Even the customers who do not end up making a purchase online need to have a good experience when visiting an e-commerce site, because most people will do research online before making a purchase in-person.
Data from the publication Retailing Today shows that 81% of shoppers do online research before making a purchase. Even if some of those shoppers buy the item in-store, it is important to make sure that they find what they need while online.
Think about it this way, if customers don’t find what they are looking for on a website, they will click over to a competitor and find it there. Companies need to master the art of e-commerce to avoid losing out on potential business.
Hire the right talent to make sure that customers can find your site, easily navigate it and make a purchase.