Major American Retailer has an opportunity on their Marketing team for a VP of Ecommerce-Operations. They are looking for an experienced leader with a strong process orientation, unique collaborative skills, and exceptional management savvy.  

The role is highly operational and will be managing all Digital Content, UX, Project managment, Site Development, Site Merchandising, and Online Promotions. 

Here are some details: enjoy...

Works with brand leaders to develop strategies and set eCommerce product priorities, oversee eCommerce operations and optimize cross-channel business processes to drive sales, profits and agility for eCommerce.  Ensures that the eCommerce site (and all related mCommerce sites) is a strong representation/extension of the brand.

Detailed responsibilities includes the strategic positioning & tactical execution of the Client's website (including any/all mCommerce sites) necessary to support the long-term growth initiatives of the Client's brand; hiring & managing the talent required to deliver the strategy for Client's digital channels; driving innovations in eCommerce product initiatives necessary to ensure a thriving digital channel; optimizing SOPs across the company to support a high-growth eCommerce channel; & ultimately own the profit & loss of the eCommerce channel. 

As the member of a 5-person executive leadership Brand Marketing team at Client's, the VP of eCommerce shall report to the CMO, EVP of Digital Channels of Client's and shall act as the revenue and profit champion of Client's eCommerce channel.

Responsibilities:

-    Act as the general manager of direct channels (eCommerce and any/all mCommerce sites) for Client, balancing the long-term Omnichannel fashion brand objectives with the channel demands of a quickly-evolving digital channel.

-    Build, manage & optimize eCommerce growth initiatives necessary to meet & beat eCommerce revenue targets. Manage the eCommerce PNL.

-    Review, assess & optimize direct channel roles, responsibilities & talent necessary to  short & long-term business plans; build, manage & train the team necessary to support the aggressive direct channel business growth plan.

-    Act as the primary contact for eCommerce with SSG.  Review & assess current resource infrastructure, from third party providers to IT services necessary to deliver short & long-term business plans; partner with SSG to implement & manage optimized solutions.

-    Review, assess & optimize current eCommerce & cross-departmental business operations (schedules, systems, processes/procedures, reports/analysis, etc.) & implement best practices for (1) implementing, (2) enforcing & (3) maintaining digital channel operations.

-    Work collaboratively within company to ensure execution of key initiatives that lead to increased market share & profitability, including but not limited to critical coordination with merchandising, marketing, planning & retail operations for cross-channel optimization.

-    Capitalize on evolving direct channels & marketing opportunities (including but not limited to social networking, new technologies & applications, evolving business paradigms), analyze & react to key direct channel results & partner with Marketing/Direct Channels management to identify & provide other strategic & tactical recommendations for direct channels as they evolve; execute against those opportunities.

-    Manage eCommerce P&Ls, forecasts, and budgets.

Customer acquisition/optimization/promotional programming

-    Partner with VPs of Brand & Media & Partnerships to support omnichannel promotional and other marketing acquisition programs to drive traffic, convert customers, increase order size and encourage loyalty to achieve & beat omnichannel revenue targets.

-    Coordinate with purchasing, inventory planning and fulfillment operations to ensure readiness and optimization of onsite traffic & marketing plans.

-    Drive eCommerce product initiatives to support brand & marketing initiatives.

-    Oversee performance analysis of programming for the eCommerce channel.

Merchandising

-    Partner with DMM, eComm Merchandising to determine best assortment for Website.

-    Assess merchandise assortment and make recommendations for product extensions based on category and item level sales analysis, as well as an understanding of off & on-property online demand, online shopping patterns, and industry trends. Partner with Merchandising & Planning to forecast & plan for extended category opportunities.

-    Oversee & optimize the day-to-day administration of the website, including but not limited to product turn-over, item-level content, image management, site feature management, search, navigation & promotions management.

-    Partner with supply chain, photography & merchant partners to manage & report on inventory:site readiness ratios for optimized eCommerce inventory management.

Product development

-    Partner with VPs of Brand & Digital Channels Team to identify key digital channel product initiatives to achieve & beat omnichannel revenue targets.

-    Source eCommerce & mCommerce products to support key initiatives identiifed; build requirements & own development & implementation. Act as primary contact for third party solutions.

-    As required, partner with SSG for implementation.


Performance analysis

-    Implement & manage tracking necessary to support optimal site reporting.

-    Partner with VP Analytics to identify & create key reports on site and sales performance as needed to understand the business.

-    As required, perform additional analysis to evaluate traffic generation and drop-off, customer shopping behavior, category and item level sales, marketing/promotions performance, and site profitability, balancing the long-term Omnichannel fashion brand objectives with the channel demands of a quickly-evolving digital channel.

-    Build, manage & optimize eCommerce growth initiatives necessary to meet & beat eCommerce revenue targets. Manage the eCommerce PNL.

-    Review, assess & optimize direct channel roles, responsibilities & talent necessary to short & long-term business plans; build, manage & train the team necessary to support the aggressive direct channel business growth plan.

-    Act as the primary contact for  eCommerce with SSG.  Review & assess current resource infrastructure, from third party providers to IT services necessary to deliver short & long-term business plans; partner with SSG to implement & manage optimized solutions.

-    Review, assess & optimize current eCommerce & cross-departmental business operations (schedules, systems, processes/procedures, reports/analysis, etc.) & implement best practices for (1) implementing, (2) enforcing & (3) maintaining digital channel operations.

-    Work collaboratively to ensure execution of key initiatives that lead to increased market share & profitability, including but not limited to critical coordination with merchandising, marketing, planning & retail operations for cross-channel optimization.

-    Capitalize on evolving direct channels & marketing opportunities (including but not limited to social networking, new technologies & applications, evolving business paradigms), analyze & react to key direct channel results & partner with Marketing/Direct Channels management to identify & provide other strategic & tactical recommendations for direct channels as they evolve; execute against those opportunities.

-    Manage eCommerce P&Ls, forecasts, and budgets.

Customer acquisition/optimization/promotional programming

-    Partner with VPs of Brand & Media & Partnerships to support omnichannel promotional and other marketing acquisition programs to drive traffic, convert customers, increase order size and encourage loyalty to achieve & beat omnichannel revenue targets.

-    Coordinate with purchasing, inventory planning and fulfillment operations to ensure readiness and optimization of onsite traffic & marketing plans.

-    Drive eCommerce product initiatives to support brand & marketing initiatives.

-    Oversee performance analysis of programming for the eCommerce channel.

Merchandising

-    Partner with DMM, eComm Merchandising to determine best assortment for Website.

-    Assess merchandise assortment and make recommendations for product extensions based on category and item level sales analysis, as well as an understanding of off & on-property online demand, online shopping patterns, and industry trends. Partner with Merchandising & Planning to forecast & plan for extended category opportunities.

-    Oversee & optimize the day-to-day administration of the website, including but not limited to product turn-over, item-level content, image management, site feature management, search, navigation & promotions management.

-    Partner with supply chain, photography & merchant partners to manage & report on inventory:site readiness ratios for optimized eCommerce inventory management.

Product development

-    Partner with VPs of Brand & Digital Channels Team to identify key digital channel product initiatives to achieve & beat omnichannel revenue targets.

-    Source eCommerce & mCommerce products to support key initiatives identified; build requirements & own development & implementation. Act as primary contact for third party solutions.

-    As required, partner with SSG for implementation.


Performance analysis

-    Implement & manage tracking necessary to support optimal site reporting.

-    Partner with VP Analytics to identify & create key reports on site and sales performance as needed to understand the business.

-    As required, perform additional analysis to evaluate traffic generation and drop-off, customer shopping behavior, category and item level sales, marketing/promotions performance, and site profitability.

Qualifications:

-    BA degree required (Marketing, Technology, Merchandising, E-Commerce & E-Commerce Operations backgrounds required), MBA preferred.

-    15+ years experience and knowledge in eCommerce, product management, digital marketing and/or eCommerce merchandising (preferably fashion).

-    10-15 years practical end-to-end experience operating within and managing eCommerce channels (from the guts of web design to order fulfillment to product turn over and digital design to product development & production). Predisposition to business process optimization.

-    Strong team player with excellent cross-functional management and coordination skills. Ability to work directly with technical staff & partners, merchandising & finance. Excellent interpersonal and communication skills.

-    Demonstrated expertise in omnichannel, cross-functional operations.

-    Solid intuition and understanding of online user experience. Thorough understanding of Internet technology.

-    Strong quantitative analytical skills, including sophisticated spreadsheet analysis, familiarity with databases and understanding of site analytics, sales and financial data. Technology sophistication required.

-    Strong multi-tasking ability and product/program management experience.

-    Out-of-box thinker, creative problem-solver, flexible go-getter who will thrive in a fast-paced digital channel.

-    Consumer brand experience, women’s fashion brand experience preferred.

-    Passion for digital innovation and channel growth.

-    Previous revenue and P&L experience.

Skills:

-    Brand and customer-centric.

-    Strategic orientation with proven experience in developing and implementing short and long term business plans.

-    Ability to manage change while improving performance.  Ability to work in partnership to achieve results.

-    Aptitude for managing the orchestration & synchronization required of omnichannel businesses.

-    Self-starter with a high energy level capable of getting small teams to work with a single vision.  Ability to motivate staff to achieve targets.

-    Capable of being both coach & player, & motivated by the opportunity to be both as channels evolve. 




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