www.standardmerchandisingco.us 

DEPARTMENT: Digital Marketing

REPORTS TO: VP of Digital Marketing 

FLSA: Exempt 

SUMMARY

Reporting to the VP of Digital Marketing, the Senior Art Director translates the SMC brands and strategy into compelling creative marketing across all channels - from digital campaigns to look books. The ideal candidate will strike the perfect balance between conceptual and tactical. S/he is a digital native with a passion for how technology is influencing consumer behaviors, and has a serious foundation in graphic design and typography. 

CORE ACCOUNTABILITIES

• Lead all creative development including seasonal campaigns, eComm assets, social content, market look books, 

logo development, collateral 

• Collaborate with marketing team to develop seasonal initiatives that drive brand relevancy and support business 

objectives 

• As part of a cross functional team, plan and execute monthly digital content calendar 

• Concept and art direct all photo shoots 

• Select photographers, stylist, models 

• Establish and steward impeccable global brand standards across all consumer touch points 

• Ensure that all work adheres to brand guidelines and transform the brand aesthetic to digital platforms, with emphasis 

on mobile 

• Support development of digital style guidelines for regional and brand partners 

• Mentor Jr. Digital Designer 

• Contribute to spirit of innovation by leading creative solutions and applying new ideas, new technologies and 

digital trends 

QUALIFICATIONS

• Resume and link to portfolio are required. Portfolios should include multiple examples of past work in a variety of different 

areas, including print as well as digital concepts (print media, outdoor, packaging, site content, emails, banner ads, etc.) 

• Expertise developing results-driven solutions in eCommerce, web design, display advertising, and email marketing 

• Strong understanding of responsive design and UX/UI best practices 

• Eye for elegant, user-centric digital experiences 

• Able to work in a fast-paced environment, manage multiple projects/deadlines and adapt as-needed 

• Team-oriented, collaborative and able to receive and manage feedback well 

• Expert in HTML, CSS, and Adobe Creative Suite 

• Strong post-production knowledge, including color correction and retouching processes 

• Love fashion photography, and curiosity for emerging creative talent (photographers, stylists, etc.)

EDUCATION & EXPERIENCE

• BA in Graphic Design or similar discipline 

• At least 5-10 years’ relevant experience within fashion, eCommerce/retail or agency 

• Footwear experience is a plus 

PHYSICAL REQUIREMENTS

• The ability to lift 10 lbs. occasionally 

• The ability to be in a stationary position at a computer for periods of time 

• The ability to move inside the office to access file cabinets, office machinery, computer, printers, etc. 

• The ability to constantly operate and activate computer 

• The ability to communicate, detect, converse with, discern, convey, express oneself to exchange information 

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at 

any time.

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